Outsourced Bookkeeping and Accounting for Marketing & Advertising Agencies

Focus on your business. We’ll guide you to profitability.

The marketing & advertising industry faces unique and unexpected challenges driven by ever-changing technologies, consumer behavior, and digital privacy. SmartBooks understands the competitive nature of this industry and how agencies must plan for growth while keeping an eye on profitability to optimize for long-term success. By partnering with SmartBooks to handle your back-office needs, you will be able to focus on your clients and growing your agency.
Client Profitability

It’s important to know how profitable your client engagements are in order to manage your overall company profitability. SmartBooks provides client profitability reports as part of our monthly reporting package.

Cash Management
Covering payroll, managing debt and preparing for expected (and unexpected) expenses are all part of running a business. Our team will ensure that you’re always aware of your cash position to help you meet your business goals and financial obligations.
Performance Metrics

Understand how your agency is performing with metrics such as Utilization, Gross Margin, Labor Efficiency Multiple, Contribution Margin and Overhead Rate. 

Budgeting & Forecasting

Do you have a rolling forecast and actual vs. budget reporting to manage your agency? SmartBooks maintains an annual forecast and helps you understand how much you should be spending on different departments.

Proven technology for your business

We strive to use technology, not billable hours, to support professional services clients. SmartBooks is committed to being at the forefront of technology and is constantly researching, testing, and implementing new technologies to guarantee their reliability, efficiency, accuracy, and successful integration.

Social Fulcrum saved 15 hours a week and $100k in their first year with SmartBooks.

Read Case Study

Marketing & Advertising Resources

Everything you need to know about bookkeeping & accounting best practices, client profitability and utilization.

Image
The Four Levers of Profitability for Professional Services Firms
Pricing Model Discussion
How Pricing Might Be at the Root of your Financial Challenges
Image
How Employee Utilization Drives Profitability for Professional Service Firms
SmartBooks has proven to be invaluable during our time of expansion. They offer a clean and simple system with an incredibly responsive support team behind it. We are very happy with our decision to work with SmartBooks and hope to continue to grow with them as our business and bookkeeping needs change.
Nate Wolfson
CEO, Digital Bungalow