The marketing & advertising industry faces unique and unexpected challenges driven by ever-changing technologies, consumer behavior, and digital privacy. SmartBooks understands the competitive nature of this industry and how agencies must plan for growth while keeping an eye on profitability to optimize for long-term success. By partnering with SmartBooks to handle your back-office needs, you will be able to focus on your clients and growing your agency.
It’s important to know how profitable your client engagements are in order to manage your overall company profitability. SmartBooks provides client profitability reports as part of our monthly reporting package.
Covering payroll, managing debt and preparing for expected (and unexpected) expenses are all part of running a business. Our team will ensure that you’re always aware of your cash position to help you meet your business goals and financial obligations.
Understand how your agency is performing with metrics such as Utilization, Gross Margin, Labor Efficiency Multiple, Contribution Margin and Overhead Rate.
Do you have a rolling forecast and actual vs. budget reporting to manage your agency? SmartBooks maintains an annual forecast and helps you understand how much you should be spending on different departments.
We strive to use technology, not billable hours, to support professional services clients. SmartBooks is committed to being at the forefront of technology and is constantly researching, testing, and implementing new technologies to guarantee their reliability, efficiency, accuracy, and successful integration.
Everything you need to know about bookkeeping & accounting best practices, client profitability and utilization.
SmartBooks has proven to be invaluable during our time of expansion. They offer a clean and simple system with an incredibly responsive support team behind it. We are very happy with our decision to work with SmartBooks and hope to continue to grow with them as our business and bookkeeping needs change.
SmartBooks specializes in meeting the outsourced bookkeeping, accounting, tax, payroll, and HR needs of marketing and advertising agencies. We’d like to show you how you can get better results from your bookkeeping and accounting. Contact us to get started!