A frustrating marketing challenge facing many companies is knowing whether their advertising dollars are generating revenue. Companies spend thousands to produce and run a TV commercial or a newspaper ad, but they can’t link those marketing dollars to actual sales.Lead Surge LLC works with companies that both depend on advertising to generate sales leads and are required to know the return on their marketing investment, specifically the cost to generate each lead. It’s not enough to generate leads, they need be cost effective leads: that’s the pressing need that Lead Surge serves.
Lead Surge is in the motivation business. They concept, write and develop TV, radio, newspaper, and direct mail advertising campaigns that motivate consumers to contact our clients to begin a selling cycle. More specifically, Lead Surge LLC is a direct response advertising firm that specializes in developing business to consumer (B2C) advertising campaigns that generate sales leads for home improvement businesses. Lead Surge handles not only the creative, but also media buying services and a telephone tracking software that monitors call volume that results from their ads.
The owners of the company have expertise in advertising media, creative, and client strategy—but certainly not bookkeeping. In the first few months after launching the company, the two owners were wearing six different hats, and billing was taking too much of their attention away from running a very busy startup. At a quarterly meeting with their CPA, he recommended Lead Surge contact SmartBooks to look into outsourcing the bookkeeping and accounting portions of the business so that the principles could focus on doing what they do best.
A true win-win is a rare bird indeed. Lead Surge LLC chose SmartBooks to take over all the bookkeeping and accounting for their dynamic new firm. SmartBooks was able to step in quickly, and, being a new business, was able to build out the bookkeeping and accounting systems, policies and procedures the way SmartBooks does it best. “We went from 0-60 with SmartBooks quickly and no longer worry about any of the backend bookkeeping and accounting. In fact, in addition to taking such good care of our books, they have been a fantastic coach for us in many ways. Recently, we needed to add payroll and benefits to the task list for SmartBooks and they jumped right in and were able to seamlessly take over this additional responsibility,” said Liz Keefe, President of Lead Surge, LLC “We are very happy with the company, the team and the results”.