In an attempt to solve the entrepreneur’s dilemma when it comes to bookkeeping and accounting, SmartBooks conducted extensive research in hopes of finding a solution. Accurate financials and reporting are essential to running a business and making decisions. Without them a business runs blind, but entrepreneurs are forced to make a tough decision due to time constraints. Do they focus time and energy on running their business and what they do best? Or do they spend time doing the bookkeeping and/or managing a bookkeeper to get the reporting they need to efficiently drive their company?
After reviewing over 100 businesses it became clear that the primary cause for this dilemma was Time. Thus, SmartBooks knew there could only be two possible solutions. The first, to use a high quality outsourced bookkeeping and accounting solution that leverages technology and system integration to provide accurate reporting that is fast and accessible at your fingertips 52 weeks per year, without time spent managing or worrying about it. The second solution was to create more time in the day. Unfortunately, despite how much SmartBooks tried to crack the magical formula to more time in a day, they could not do it. But after much observance of entrepreneurs, SmartBooks identified a secret formula to extending the work day and time available to do the bookkeeping and accounting…. Caffeine. SmartBooks therefore concocted a plan to bring more caffeine to entrepreneurs that would prefer the late nights and challenge of doing or managing the bookkeeping and accounting themselves.
SmartBooks has thus begun providing free coffee to time deprived entrepreneurs through the power of Dunkin Donuts. To get your free coffee, simply approach a friendly SmartBooks Practice Manager and tell them about your business and its current bookkeeping and accounting dilemma. Our sympathetic Practice Managers, Seamus McGrath and Jessica King will hopefully have the resources on them to bestow the gift of more time: a SmartBooks caffeine enabler (see photo).
Bookkeeping and Accounting has met its short term match with Dunkin Donuts coffee. For a long term solution, go to www.smartbookscorp.com or talk with one of our Practice Managers about the next steps toward enabling your business to sprint on SmartBooks.
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