Husband and wife Calvin and Jenny Wilder founded SmartBooks in 2009 with a simple but powerful conviction:
Small and mid-sized business owners deserve better.
Prior to starting SmartBooks, both Cal and Jenny had spent years working with small businesses (Cal in IT and Jenny in law). Both had seen first hand the ways small and mid-sized companies were underserved and forgotten, too often forced to choose between overpriced and over-sized solutions designed for much larger companies or just getting by with stop-gap measures they could afford but which didn’t really address their needs.
Cal and Jenny started SmartBooks to change that by giving small and mid-sized businesses service options designed specifically for both their needs and their budgets.