Husband and wife Calvin and Jenny Wilder founded SmartBooks in 2009 with a simple but powerful conviction:
Small business owners deserve better.
Prior to starting SmartBooks, both Cal and Jenny had spent years working with small businesses (Cal in IT and Jenny in law). Both had seen first hand the ways small companies were underserved and forgotten, too often forced to choose between overpriced and over-sized solutions designed for much larger companies or just getting by with stop-gap measures they could afford but which didn’t really address their needs.
Cal and Jenny started SmartBooks to change that by giving small businesses service options designed specifically for both their needs and their budgets.
Service packages and an operational model designed specifically for small businesses change the economics of service delivery, giving business owners and executives a high-quality service they can count on, without breaking any budgets.
Traditionally, business owners and executives have been forced to choose between a very part-time expert or a more full-time generalist. SmartBooks’ outsourcing model gives business owners access to a full team of skilled and experienced staff—at a fraction of the cost of even a single similarly skilled full-time employee.
People are centrally important, but it’s not just about finding a person to do the work. By effectively leveraging the skills of talented people, along with specially designed processes and killer technologies, SmartBooks can deliver a superior bookkeeping and accounting function to our clients at a price small businesses can comfortably afford.
Most small businesses are stuck choosing between a part-time specialist who’s rarely available or a full-timer who may be great in a thousand different ways but simply isn’t a trained bookkeeper or accountant. Without the budget for a full-time bookkeeper, accountant, or controller, business owners and executives have been forced to accept a fundamentally compromised solution. SmartBooks changes that.
Small businesses are more than just scaled-down versions of larger companies and enterprises, and a bookkeeping/accounting service designed specifically for small businesses can deliver better results at a better price.
SmartBooks is headquartered in Concord, Massachusetts, just outside of Boston, but our employees live and work across the country. From the beginning, SmartBooks was built as a remote-first workforce, built to provide outstanding service from anywhere to anywhere.
Small businesses have been promised an automated solution to their bookkeeping and accounting needs for years, and there’s no question that tools like QuickBooks Online and Xero make life a lot easier. We embrace technology whole-heartedly, but we believe the real solution lies at the intersection of people, process, and technology. Ask any client what makes SmartBooks work for them, and you’re far more likely to hear about the team than the technology.
It’s easy to list company values, but we live them, every day, and hold ourselves accountable to infusing our work with each other and our clients with those values. (Appropriately, “Be Accountable” is Core Value #1!)
We’re a company of accountants and bookkeepers, so this one is right up our alley (at least if you’re feeling at all punny). But it’s also Core Value #1 for a reason: we know that outsourcing any of your financial functions is a big deal, and we own that responsibility 100%. We can’t promise we’ll never make a mistake, but we can promise that we’ll do all we can to make good on every mistake.
Part of why we work with small businesses is really simple: we understand the needs and challenges of small business owners. Our team will take the time to discuss, research and identify the specific needs and priorities for each of our clients and deliver a solution that truly solves their problems and helps them achieve their goals.
We started SmartBooks in part because we thought small businesses deserved solutions designed for their size and complexity. As your needs change, we’ll help you navigate that growth and complexity and make sure that your SmartBooks engagement is aligned with what your business truly needs. We’re committed to giving you a good value, whether all you need is basic bookkeeping or you’re ready for a fully integrated finance department.
It’s a cliche, but it’s true: life’s too short not to enjoy and believe in what you’re doing. We’re committed to doing great work for our clients, to helping business owners and executives run and grow their businesses. But we’re also committed to connecting with our colleagues and clients as people and to making sure each day includes a good laugh or smile.